Created itself …
What I mean by this is, from my first experiences of yoga, it was obvious that 90% of the people doing it and teaching it, were women!
I was thinking, “why aren’t the men in here getting the same great yoga experience as me?”. 
Whatever the reasons and they are wide and varied, there’s not enough men doing this great form of exercise. Out of necessity I made it my mission to do something about it and DUDEYOGA was created.



Hi, my name is Daren Luke Kelly and have over 30 years experience in the Fitness and Yoga industries. 
I was raised in Surbiton,UK.  From my earliest years I remember immensely enjoying, athletics, dance, drama and gymnastics…anything that challenged the body…that was me!  I went on to study with the PEA (The Physical Education Association of Great Britain). I worked with the YMCA as a gym manager for three years, really getting into my own training…and teaching group fitness, much like the HITT and Cross Fit workouts that are trending now.  I started strength training to supplement my fitness and got totally hooked. I entered several physique competitions winning best newcomer and reaching the British finals two years running.  I started my own Personal Training business in the early 90’s with a focus on the total body: mind, body, nutrition and rest.

In 1996 I became a UK & Global trainer for Les Mills International. I became the first European to film BodyPump in Auckland New Zealand. In the late 90’s I became a trainer for two other LMI programme’s, BodyJam; a dance based programme and BodyBalance; which incorporates Yoga, Tai Chi and relaxation elements. MY TIME WORKING WITH THE LMI TEAM WAS A FANTASTIC LEARNING EXPERIENCE. I HAD THE GOOD FORTUNE TO COLLABORATE WITH SOME OF THE BEST TRAINERS IN THE WORLD AND TRAVEL EXTENSIVELY THROUGHOUT EUROPE AND THE UK.

I was introduced to Ashtanga yoga in the early 2000’s and subtly moved away from the fitness industry. In 2004 I moved to Los Angeles and studied Acting at the Stella Adler Academy Of Acting And Theatre. On my return to the UK I met Johanna, the love of my life and business partner. Twelve years on we are a family with two beautiful children, Caspian & Tuva. 

I studied Vinyasa Yoga under the tutorship of Vidya Jacqueline Heisel at the Frog Lotus Centre, Suryalila, Spain. Elements of study included: Asana (yoga pose), Pranayama (breathing technique, life force energy) anatomy, yoga history/philosophy and Hatha interdisciplinary. I am a Yoga Teacher and Actor. Johanna and I are fortunate enough to be able to work together creatively; acting, online / on demand yoga and devising new Ideas and courses together.